All 8 of its beaches have been awarded European Union blue flags, for the quality of their waters, their cleanliness and the facilities they offer. Of these, it is particularly worth mentioning Playa de San Juan with 8km of fine sand, considered one of the most beautiful beaches in Spain.

Alicante is home to the spectacular OAMI office block (European Union's Office for Harmonisation in the Internal Market), overlooking the Mediterranean, as well as the Institución Ferial Alicantina and the University of Alicante. Over the last few years the great dynamism of its business, commerce and university has encouraged conferences and festivities to take place there, which have gained considerable prestige as a result of the city's professionalism.Numerous golf courses are located on the outskirts of Alicante (Alicante Golf, Golf Club Alenda, Campo de Golf Bonalba, and Club de Golf El Plantio), with the nearest one situated at Playa San Juan.

Alicante sailing club provides watersports fun for everyone and offers a whole range of sailing and sporting activities. You can go on an excursion to the isle of Tabarca on a motorcycle, take diving and sailing lessons, and much more. The local cuisine plays an important role in what the city has to offer, with paella, fish and salted meat and fish revealing the city's seafaring character.